The Phenomenon of Synthesis

Posted on September 20, 2010

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At TEDXCreativeCoast, frog Associate Creative Director and Director of the Austin Center for Design Jon Kolko takes us on a designer’s romp through reframing, rethinking, and generating creative ideas, grounding it with an academic understanding of the methodologies used by innovative designers. Jon’s presentation draws from his vast experience in product innovation at frog to bring the principles of synthesis to us all.

TDC: Skip to 10:06 to understand the concept of reframing within the context of product design.

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