The Cupcake Wrapper Co.

Posted on August 27, 2010

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If you can’t bake delicious cupcakes, at least wrap them in something nice.

“Whether it’s for a birthday party, wedding, baby shower, kitchen tea or even just champers with the girls, The Cupcake Wrapper Co wrappers will look fabulous!”

Kathy and Natalie started their business back in July 2008 after they met when their daughters started Prep together. Everyday, while waiting for their kids, they would ask themselves: “What business can we do?” With four girls between them, they have been to a lot of parties and seen a lot of cupcakes. Both have a creative streak, and being a little OTT in putting together their own girls parties, they came up with the design of the cupcake wrapper. That’s when The Cupcake Wrapper Co. was formed.

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The Design Critic: Tell us about your designs and themes.
The Cupcake Wrapper Co.:
Our color palette will be maintained at 5 colors and we will introduce new designs regularly. Our newest design is a Circus/Carnival wrapper. Following this will be our ‘Woodland Whimsy’ cupcake wrapper.

TDC: Who does the designing?
TCW:
We have done all the design concepts, sourcing, marketing/PR and sales ourselves and have achieved some great success. Along the way, we have used a fantastic graphic designer to do the artwork for our wrappers and help us develop our branding. She has also given us some invaluable marketing advice too. Prue from Gigi & Lulu.

Get some some delicious looking cupcake wrappers here.

-The Design Critic

Over the past 8 months, they have been interviewed by the Herald Sun Home magazine, The Sunday Age and The Melbourne Weekly. In addition to this, TCW have received editorial for their cupcake wrappers in some big glossies too including: Shop Til You Drop, Donna Hay Kids, Frankie, Shop4Kids, The Sunday Age magazine, The Herald Sun Sunday magazine.

TCW cupcake wrappers are now stocked in over 40 stockists in Australia and overseas.

If you can’t bake delicious cupcakes, at least wrap them in something nice.
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