Ricardo Sa Freire the Helmet Designer

Posted on August 11, 2010


Many industrial designers go for cars, some attempt furniture, but few have tried their hand at designing a helmet, much less produced one. Ricardo Sa Freire is one the few.

Ricardo Sa Freire

The Design Critic: Hi Ricardo, is designing a helmet very different from typical industrial products?
Ricardo Sa Freire: Not really. I start all my projects the same way: Lots of research and testing through mockups/prototypes. Once the concept is proofed I move to the styling phase. I always have a vague idea of how I want a product to look as soon as I start working on. With helmets we need prototypes in a very early stage, and since most of the time we need some kind of CAD file to mill of print a prototype, we have the chance to “test” its looks really early as well.


“I don’t see myself as a helmet specialist but I can say I have some experience designing them.”


TDC: What are you working on right now?
RSF: At the moment I work at Ergonomidesign, one of the world’s most innovative and awarded design consultancy in Stockholm, Sweden.


Raised in Rio de Janeiro, Ricardo is an industrial designer with 7+ years of international experience and a masters graduate from the Umeå Institute of Design. He had the chance to work in countries such as Australia, Brazil, France, Sweden and USA for brands like Decathlon, GE, Hewlett-Packard and Microsoft among others. With proficiency in 3 different languages and a deep experience in user centered design, styling and production methods, Ricardo always keeps an open eye for new challenges.

See Ricardo’s portfolio here.

-The Design Critic

Posted in: Product