What can you do with 111 plastic bottles?

Posted on July 28, 2010

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“When you recycle a plastic bottle, you’re doing something good. When you recycle 111 of them, you’re doing something great. Help your bottle become something extraordinary again.”

Introducing the 111 Navy Chairâ„¢.

111 Navy Chairâ„¢

Coke collaborated with Emeco to produce this gas-assisted injection molded chair, made of 111 recycled PET bottles, hence the name.

The idea behind it was to alter consumer behavior by illustrating the value of recycled PET with beautifully designed and everyday products – ultimately encouraging more recycling.

Read the whole article here.

-The Design Critic

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Posted in: Product