USB Clip

Posted on July 12, 2010

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Berlin-based designer Arman Emami, designer of the award-winning USB Clip.

“It is unique despite its small size. The USB Clip shows how a product in competition with a thousand similar products can stand out competitively thanks to its design. In contrast to its competitors, differentiation and added value for the user are not rich embellishments or the result of the use of expensive materials and glitter which turn the product into a piece of jewellery. Instead, the added value comes from the honest use of plastic which doesn’t want to be anything else but itself and thus in its form of a clip creates a new function which makes it possible to quickly add digital information to a business card, a letter, or some other tangible medium,” said Nils Toft, juror at the red dot award: product design 2010

Besides that the fact that the clip is probably going to break (because plastic always breaks when you don’t want it to), the USB Clip goes far beyond the aesthetics of a simple product. The design of this product is centered around the process of exchanging information, and it beautifully manifested in the form of a ‘clip’. A classic example of ‘form follows function’.

-The Design Critic

“It is unique despite its small size. The USB Clip shows how a product in competition with a thousand similar products can stand out competitively thanks to its design. In contrast to its competitors, differentiation and added value for the user are not rich embellishments or the result of the use of expensive materials and glitter which turn the product into a piece of jewellery. Instead, the added value comes from the honest use of plastic which doesn’t want to be anything else but itself and thus in its form of a clip creates a new function which makes it possible to quickly add digital information to a business card, a letter, or some other tangible medium,” said Nils Toft, juror at the red dot award: product design 2010
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