How Absorbent? Very.

Posted on July 2, 2010

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Advertising Agency: Draftfcb/Lowe Group

Apparently, some other critics have said that this has been done in bad taste. Personally, although the ad is kinda cheesy and cliche, I find it executed pretty well. The model looks well picked for the role, and his seriousness is definitely the crux of the humor in this ad. However, I’m not a big fan of the copy. “Very absorbent.” I’m sure they could have done better than that. What do you think?

-The Design Critic

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Posted in: Advertising, Graphic